It’s not about profit – making money does not help customers.
It’s not about cost-saving – saving money does not help customers.
It’s not about shareholders – pleasing shareholders does not help customers.
It’s not about features – delivering features does not help customers.
It’s not about testability – that something is tested does not help customers.
Satisfying a need does help customers. Amongst other things it might make their lives easier, make something possible, educate them or entertain them. It engages them, enthrals them, creates emotion within them. From all of this, many good things will come.
If you are developing a system in absence of a focus on satisfaction of needs, you’ve lost already. First question then:
Who are your customers?
And if you think the only customers are those paying for what you build, you’ve lost once again. In fact, you’ve signed your own happiness away.
